The 3 best keys to creating an excellent Newsletter

We are right in the digital marketplace flourishing, Every day new brands, bloggers and influencers are born. And to keep up with the competition it is essential that we have a good Newsletter to gain the trust of our followers.

With the Newsletter what we are looking for is create a link between the subscriber and us. So the content of this must be related to our development and our personal growth. But How to make an email that your users will enjoy receiving? For this we only need 5 ingredients:

1. Personalized emails

This is paramount, there is nothing more beautiful. to be greeted and called by name. Because it means that knows who you are and has a connection with you. So every newsletter email you send must have the name of the user to whom it is addressed.

The design you use for email as well it must have your personal stamp and adapt to your follower's tastes. While this may seem like a chore, your subscribers will will thank you for making the effort to create a special email for them.

In writing the content, we also we must be more personal and colloquial. To make our subscribers feel that they receive an email from a friend telling you a story. It is important to give that touch of humanity to what we send so that our readers feel connected to us.

Interactive Newsletter

Users like us to interact with them, so this should be included in our emails. Whether we make a small survey, or let's make challenges and invite our readers to send their results and opinions back to us. We can even encourage their participation with an incentive, either with a downloadable or by sharing your results on our social networks.

Another way of making our email interactive is with the use of ‘Kinetic email’. This is a new visual and interactive experience trend that is being applied in the email marketing. AND recreates a web page with pop-up buttons, image galleries, we can even include elements that change on mouse-over.

3. Responsive Newsletter

This is nothing more than design adapted to mobile devices, something that your users will be very grateful for. Since most of the time they are connected from their phone. And the truth is that if it doesn't look good on their phones they won't read you.

So we must design a newsletter that is readable and fast-loading on mobile devices. For this we use “media queries” and CSS which are resolution techniques to adapt your content to all screens. This way your subscribers will be able to enjoy both from the computer and from their cell phones.

We must bear in mind that the elements we use for our email should be quite light. So that they can load even when our readers have a low Internet connection.

That's it! If you apply well these three keys to send your newsletter, we can assure you that you will get a better response from your subscribers. And that their number will grow, because Who doesn't like to receive a nice and special email? Don't forget to let us know your results in the comments.

Image: Pxhere