{"id":12919,"date":"2021-06-10T05:08:21","date_gmt":"2021-06-10T10:08:21","guid":{"rendered":"https:\/\/www.geekine.com\/?p=12919"},"modified":"2026-01-16T04:06:29","modified_gmt":"2026-01-16T09:06:29","slug":"floc-aprende-sobre-a-nova-tecnologia-do-google-que-substituira-os-cookies","status":"publish","type":"post","link":"https:\/\/geekine.com\/pt\/floc-aprende-sobre-a-nova-tecnologia-do-google-que-substituira-os-cookies\/","title":{"rendered":"FLoC: Saiba mais sobre a nova tecnologia do Google que substituir\u00e1 os cookies."},"content":{"rendered":"\r\n<p class=\"ai-optimize-6 ai-optimize-introduction wp-block-paragraph\">Uno de los negocios de Google es la publicidad en l\u00ednea utilizando los famosos cookies, pero ahora existe este gigante ideo FLoC (<strong>Federated Learning of Cohorts<\/strong>). Este nuevo sistema es a base de tokens que logran identificar las preferencias del internauta sin afectar su privacidad.<\/p>\r\n\r\n\r\n\r\n<p class=\"ai-optimize-7 wp-block-paragraph\"><strong>FLoC es una API de c\u00f3digo abierto <\/strong>y\u00a0dicha soluci\u00f3n est\u00e1 siendo probada en algunas versiones del <strong>navegador Chrome<\/strong>.<strong> Deber\u00eda estar lista para el 2022<\/strong>. Por lo que de obtener los resultados esperados la publicidad en l\u00ednea deber\u00e1 ajustarse a ese nuevo estilo.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"ai-optimize-8 wp-block-heading\">Primero \u00bfQu\u00e9 es un Cookie?<\/h2>\r\n<span data-mce-type=\"bookmark\" style=\"width: 0px;overflow: hidden;line-height: 0\" class=\"mce_SELRES_start\">\ufeff<\/span>\r\n<p class=\"ai-optimize-9\">Una <strong>cookie es un fichero<\/strong> que env\u00eda la p\u00e1gina web a la que has entrado a tu computador. Esta informaci\u00f3n se guarda en la memoria del navegador. Ellas permiten recordar los accesos. As\u00ed, cuando el usuario ingresa nuevamente a la p\u00e1gina, la web recuerda sus preferencias.<\/p>\r\n<!-- \/wp:post-content -->\r\n\r\n<!-- wp:paragraph -->\r\n<p class=\"ai-optimize-10\">Pero existen unas cookies creadas por terceros ideadas para la publicidad. Ellas permiten crear un perfil del usuario con sus h\u00e1bitos de navegaci\u00f3n e intereses. Por ejemplo, si comienzas a buscar informaci\u00f3n sobre un evento o art\u00edculo espec\u00edfico en varios portales web, el algoritmo te mostrar\u00e1 publicidad referente a lo que estabas buscando anteriormente.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2 class=\"ai-optimize-11\">\u00bfC\u00f3mo funciona FLoC?<\/h2>\r\n<!-- \/wp:heading -->\r\n<p class=\"ai-optimize-12\">Su funcionamiento es f\u00e1cil de explicar. <strong>FLoC determina los gustos del usuario y lo asigna a un grupo o cohortes de internautas con gustos o intereses similares<\/strong>. As\u00ed no se conocer\u00e1n los datos espec\u00edficos del usuario manteniendo la privacidad. Adem\u00e1s, estos datos se quedar\u00edan el navegador donde solo se conocer\u00eda el algoritmo.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p class=\"ai-optimize-13\">Cabe destacar que la idea es generar unos datos difuminados para evitar que logren identificar datos personales, pero lo suficientemente delimitados para que los anunciantes contin\u00faen enviando su publicidad.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p class=\"ai-optimize-14\">Estas cohortes tambi\u00e9n se recalcular\u00e1n o se ajustar\u00e1n semanalmente, de manera que los usuarios pueden cambiar de grupo. De este modo, los datos recogidos podr\u00eda determinar el cambio comportamiento de los usuarios a trav\u00e9s del tiempo.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p class=\"ai-optimize-15\">Ahora bien, <strong>este cambio de cookies por FLoC es pr\u00e1cticamente darle la vuelta al universo de la publicidad en la web<\/strong>. Y como casi siempre ocurre, el due\u00f1o del proceso ser\u00e1 Google.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2 class=\"ai-optimize-16\">Detractores<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Wondering if Chrome is leaking more info derived from your browsing history for advertising purposes? Visit [<a href=\"https:\/\/t.co\/9ZykISHHyo\">https:\/\/t.co\/9ZykISHHyo<\/a>].<\/p>&mdash; EFF (@EFF) <a href=\"https:\/\/twitter.com\/EFF\/status\/1381354619222122497?ref_src=twsrc%5Etfw\">April 11, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\r\n<p class=\"ai-optimize-17\">Por supuesto que esta nueva tecnolog\u00eda ya tiene sus detractores. La <strong>World Wide Web Consortium (W3C)<\/strong> no apoya esta propuesta. Al igual <strong>Electronic Frontier Foundation (EFF)<\/strong>, que\u00a0cree que mejorar\u00e1 el tema de los cookies de terceros, pero podr\u00edan aumentar los problemas con respecto a la discriminaci\u00f3n u otro tipo de pr\u00e1cticas mal vistas por la sociedad.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p class=\"ai-optimize-18\">Tambi\u00e9n est\u00e1n <strong>DuckDuckGo<\/strong>, <strong>Mozilla y Brave<\/strong> en contra de esta propuesta. Este \u00faltimo indica que <strong>FLoC<\/strong> informa a las webs y a terceros sobre su historial de navegaci\u00f3n. Adem\u00e1s, genera una falsa imagen de privacidad. Por supuesto que se seguir\u00e1n uniendo detractores a esta propuesta cada ve que se conozcan m\u00e1s detalles.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p class=\"ai-optimize-19\">Ahora nos queda solo esperar a nosotros como usuarios qu\u00e9 otras funciones ser ir\u00e1n conociendo de <strong>FLoC<\/strong>. \u00bfConoc\u00edas de esta nueva propuesta de los gigantes de Google para eliminar los cookies?<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p class=\"ai-optimize-20\">Imagen: <a data-original-href=\"https:\/\/www.muycomputer.com\" href=\"https:\/\/xuo.us\/pyxKU\" target=\"_blank\" rel=\"nofollow noopener noreferrer external\"><em>Computer Hoy\u00a0<\/em><\/a><\/p>\r\n<!-- \/wp:paragraph -->","protected":false},"excerpt":{"rendered":"<p>Um dos neg\u00f3cios do Google \u00e9 a publicidade online usando os conhecidos cookies, mas agora h\u00e1 uma grande inova\u00e7\u00e3o: FLoC (Federated Learning of Cohorts). Este novo sistema \u00e9 baseado em tokens que identificam as prefer\u00eancias do usu\u00e1rio da internet sem comprometer sua privacidade. O FLoC \u00e9 uma API de c\u00f3digo aberto e essa solu\u00e7\u00e3o est\u00e1 sendo testada em algumas vers\u00f5es do navegador Chrome. Deve estar pronto at\u00e9 2022. Se alcan\u00e7ar os resultados esperados, a publicidade em\u2026<\/p>","protected":false},"author":22617,"featured_media":26042,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAowjZ7eCw:productID":"","footnotes":""},"categories":[24],"tags":[1107,1116,1117,846,111,115,847],"tmauthors":[],"ppma_author":[2506],"class_list":["post-12919","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tecnologia","tag-brave","tag-chrome","tag-cookies","tag-duckduckgo","tag-google","tag-mozilla","tag-navegadores-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>FLoC: conoce la nueva tecnolog\u00eda de Google que remplazar\u00e1 a las cookies | Geekine.com<\/title>\n<meta name=\"description\" content=\"Uno de los negocios de Google es la publicidad en l\u00ednea utilizando los famosos cookies, pero ahora existe este gigante ideo FLoC (Federated Learning of Cohorts). Este nuevo sistema es a base de tokens que logran identificar las preferencias del internauta sin afectar su privacidad. FLoC es una API de c\u00f3digo abierto y\u00a0dicha soluci\u00f3n est\u00e1 siendo probada en algunas versiones del navegador Chrome. Deber\u00eda estar lista para el 2022. 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