We are living in the 2.0 era, where You can start your own business and become a great entrepreneur, whether with online English courses or with a coaching and leadership company. To make yourself known online, you must apply different marketing strategies to position yourself. There is a very powerful tool that will help you engage followers and customers: Email Marketing.
He Email Marketing It's a way to get closer to people To advertise, you can send newsletters, catalogs, offers, and some even send coupons and downloadable designer stationery as gifts to those who subscribe to their website.
In Colombia the growth of users who subscribe to receive emails from influencers and service companies has been increasing, It is estimated that in 2015 there were approximately 1.105 billion interactions by Colombians with web companies through Email Marketing.
Today we will introduce you The 5 best email marketing software to use in Colombia, which will cause significant growth in your web venture.
1. MDirector – Professional mass mailings
It was founded in Spain in 2007 and is part of the Antevenio Group, although its main headquarters are in Madrid. has operational offices around the world and It has positioned itself as the most used in Colombia, for being a Cross-Channel Marketing platform, where we can have all digital marketing concentrated in one place.
This platform has a team of professional digital marketing experts that will help you plan your campaign so that emails always arrive in the inbox of your contacts.
MDirector te offers various templates for email marketing and newsletters that you can customize in a way simple to adapt to your needs, you can also have a real-time report and see the openings, clicks and bounces of your campaigns, plus you allows you to schedule emails that will be sent to your contacts according to the order and frequency you choose.
In addition, this platform allows you run SMS marketing campaigns, obtain records optimizing your Google Adwords and Facebook Ads campaigns, Email Marketing and Display Retargeting, and add a cookie to each record in your database for retargeting.
2. Novoclick Group
It is a media company located in Colombia, and has specialized in Email Marketing, Web Design and Social Media.
Your email campaigns are delivered with a 96% inbox effectiveness rate. The selection of the public is segmented by country, city, position, profession and even by particular habits and interests that their audiences have
3. Neolo
It has been on the market since 2002 and is a platform that offers hosting, website creation, and digital marketing services
Neolo offers a range of templates for your emails, also you will be able to keep statistics, know how many emails you sent, how many opened them, how many and where they clicked, using this platform is very simple, just prepare the content and send it.
4. Colombia Hosting
It is a Colombian company specializing in hosting and digital marketing, which offers email marketing services, where we can create and manage our campaigns handling a variety of formats and options.
Colombia Hosting offers shipping customization according to the type of customer, business or campaign, with the free templates and editor included, plus allows you to track it and easily evaluate the reports of each campaign carried out to verify its results.
5. Duplicate
It is a hosting platform that has made its way into the Latin American market since 2005 and that also offers email marketing services, in addition to allowing you to evaluate the performance of your campaigns
With Duplika you will be able to design the content of the email, In addition, allows you to import your contacts from your Gmail or Yahoo account and schedule future campaigns so that messages are sent at a specific time.
Email marketing may be the tool you need to help your website grow., flourish and bear fruit, the good use of This instrument in your business, along with a good campaign, will lead you to success.
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